The Profit Savant Blog

Welcome to The Profit Savant, a resource for mastering profitability and sustainable business growth. Our blog offers guidance on interpreting financial statements, tracking KPIs, optimizing cash flow, and enhancing client engagement. The goal is to provide actionable insights and strategies to make informed business decisions.

SWOT, But Make It Strategic: Why Most SWOT Analyses Fail and How to Use Yours to Drive Profit
Expert Advisory Unpacked Cheryl Medford Expert Advisory Unpacked Cheryl Medford

SWOT, But Make It Strategic: Why Most SWOT Analyses Fail and How to Use Yours to Drive Profit

Why Most SWOT Analyses Fail and How to Use Yours to Drive Profit

Most SWOT analyses are forgotten—too vague, outdated, and disconnected from real metrics. At Bespoke Business Advisory, we use SWOT as a profit-driving tool, not a checkbox. This article shows how to turn your SWOT into a strategic, data-backed roadmap with real-world case studies and a mini-guide to tie insights directly to financial impact. Make your SWOT work harder—and drive smarter decisions.

Read More
Thinking Beyond the Dashboard: What Edward de Bono’s Hats Can Teach Us About Smart Strategy
Expert Advisory Unpacked Cheryl Medford Expert Advisory Unpacked Cheryl Medford

Thinking Beyond the Dashboard: What Edward de Bono’s Hats Can Teach Us About Smart Strategy

Technology gives us data. Strategy gives us direction.

In a world of real-time dashboards and performance metrics, it’s easy to get stuck in analysis paralysis. At Bespoke Business Advisory, we use structured thinking tools—like Edward de Bono’s Six Thinking Hats—to help teams move from insight to action. Discover how one business turned dashboard data into a strategic breakthrough using this timeless framework.

Read More
Mining the Data in Your Financials: Real Growth Starts Here
Expert Advisory Unpacked Cheryl Medford Expert Advisory Unpacked Cheryl Medford

Mining the Data in Your Financials: Real Growth Starts Here

Mining the Gold in Your Financials: Real Growth Starts Here

Your financials are more than just numbers—they're hidden gold. If your business is generating $1M–$3M in revenue, you're beyond survival mode, but growth still depends on knowing where to look. Learn how to mine your financial data for early warnings, hidden opportunities, and smarter strategies that drive sustainable, profitable growth.

Read More
The Myth of “Build It and They Will Come”: Why Marketing is the First Business System You Must Master
Expert Advisory Unpacked Cheryl Medford Expert Advisory Unpacked Cheryl Medford

The Myth of “Build It and They Will Come”: Why Marketing is the First Business System You Must Master

The Myth of “Build It and They Will Come”: Why Marketing is the First Business System You Must Master

The myth of "build it and they will come" overlooks the need for a strategic marketing system. At Bespoke Business Advisory, we help businesses turn customer acquisition and retention into scalable, data-driven processes. If your marketing isn’t delivering, it’s time for a smarter approach.

Read More
Big Ideas, Smart Moves: Adapting Business Methodologies for Small Business Success
Expert Advisory Unpacked Cheryl Medford Expert Advisory Unpacked Cheryl Medford

Big Ideas, Smart Moves: Adapting Business Methodologies for Small Business Success

Big Ideas, Smart Moves: Simple Tools for Small Business Success

Big business strategies like OKRs, Kanban, and Lean can be daunting for small companies—but they don’t have to be. At Bespoke Business Advisory, we’ve reimagined these concepts into our S.M.A.R.T. Methodologies, making them simple, practical, and perfect for small business success. From setting clear goals with the G.A.M.E. Plan to streamlining workflows with the V.I.S.I.O. Board, these tools help small businesses stay focused, improve efficiency, and drive measurable growth. Ready to transform your business with the right-sized strategies? Let’s get started.

Read More