The Profit Savant Blog

Welcome to The Profit Savant, a resource for mastering profitability and sustainable business growth. Our blog offers guidance on interpreting financial statements, tracking KPIs, optimizing cash flow, and enhancing client engagement. The goal is to provide actionable insights and strategies to make informed business decisions.

The Myth of “Build It and They Will Come”: Why Marketing is the First Business System You Must Master
Expert Advisory Unpacked Cheryl Medford Expert Advisory Unpacked Cheryl Medford

The Myth of “Build It and They Will Come”: Why Marketing is the First Business System You Must Master

The Myth of “Build It and They Will Come”: Why Marketing is the First Business System You Must Master

The myth of "build it and they will come" overlooks the need for a strategic marketing system. At Bespoke Business Advisory, we help businesses turn customer acquisition and retention into scalable, data-driven processes. If your marketing isn’t delivering, it’s time for a smarter approach.

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Big Ideas, Smart Moves: Adapting Business Methodologies for Small Business Success
Expert Advisory Unpacked Cheryl Medford Expert Advisory Unpacked Cheryl Medford

Big Ideas, Smart Moves: Adapting Business Methodologies for Small Business Success

Big Ideas, Smart Moves: Simple Tools for Small Business Success

Big business strategies like OKRs, Kanban, and Lean can be daunting for small companies—but they don’t have to be. At Bespoke Business Advisory, we’ve reimagined these concepts into our S.M.A.R.T. Methodologies, making them simple, practical, and perfect for small business success. From setting clear goals with the G.A.M.E. Plan to streamlining workflows with the V.I.S.I.O. Board, these tools help small businesses stay focused, improve efficiency, and drive measurable growth. Ready to transform your business with the right-sized strategies? Let’s get started.

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